Looking Up in the Dimond

In the midst of the slough of bad news last week (home invastions, drug busts and pistol whipping) I was surprised to look up Friday morning as I walked down MacArthur through the Dimond and notice the new Dimond signs that the DMA and DIA have helped to get up. They go up and down both MacArthur and Fruitvale right in the heart of the Dimond. I like the designs (there are 2 signs). They are crisp, bright and offer positive branding of our neighborhood shopping area.