GLO: translating the Bible for the E-world of the Net Gen

I saw this video on facebook today advertising a new sort of social-networking, e-friendly, created for Gen Net.  Pretty amazing.  I wonder if it'll work and how much it'd cost to buy enough for a whole church to use.  I love the way in which you can easily make connections between the text, the context and our context.  I guess I'm a fan, and a member of the targeted population.